The New Industrial Revolution. Consumers, Globalization and the End of Mass Production

Translated from English by Anna Sholomitskaya. – Moscow: Gaidar Institute Press, 2015. – 420 p. – (Series “Economic Development Strategies” under the auspices of the Ministry of Economic Development of the Russian Federation) 

ISBN 978-5-93255-423-4 

Peter Marsh looks at 250 years of the history of industrial production and explains why a new industrial revolution is unfolding right now. He notes that the driving forces that determine what types of goods are produced and who produces them are poorly understood and little studied. He discusses the key changes taking place in industrial production today, including the emergence of new technologies, a greater emphasis on non-standard goods aimed at atypical customers, the participation of many more countries in global production, and the growing importance of sustainable forms of production. Marsh explains these changes and what they mean for consumers making choices and for manufacturers evaluating what they must do to succeed in the new industrial era.