Services to develop regulation of the web advertising market in the Russian Federation (YANDEX LLC, March-June 2021)

Ita In early March 2021, Gaidar Institute experts began researching the online advertising market in the Russian Federation and developing its regulation under a service contract with YANDEX Limited Liability Company.

The project focused on:

·        Analysis of international standards and approaches to regulating online advertising abroad.

·        Analysis of Russian practices of Internet advertising regulation.

·        Development of a regulatory model in Russia (concept) based on the analysis of international and Russian regulatory practices.

The project was completed by July 1, 2021.